Economical is Rethinking Farm Insurance

Western General becomes Economical Insurance

For over a century, Western General has been protecting Canadian farming families with customized insurance solutions for their operations, homes, vehicles, and equipment. This commitment to excellence continues under the Economical brand, part of the consolidation of the company’s divisions.

“By grouping coverage limits in generous bundles, Economical lets farmers choose how to allocate their own claim dollars. This industry-leading flexibility can make all the difference.”

In fact, this year their farm offerings have gotten even better, including the exciting debut of Premier Cash Crop. What’s different? By grouping coverage limits in generous bundles, Economical lets farmers choose how to allocate their own claim dollars. This industry-leading flexibility can make all the difference. Ken Worsley, Division Vice President of Agriculture and Transportation, is proud to bring these innovative products to market. “With all the other stresses Canadian farmers have to deal with on a day-to-day basis,” he says, “worrying about having the right insurance shouldn’t be one of them.” Ken encourages everyone to come out to booth #AB-38 in the Economical Ag Biz Pavilion to chat with the team and enter a draw for the chance to win a tablet.

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